To promote soil and water conservation by educating the public as to the wise use and efficient management of land and water resources

• by working closely with public and private groups in the conservation and appropriate beneficial use and development of soil and water resources
• by seeking public participation and concern for the conservation and wise use of land and water resources
• by making the problems, needs and methods of soil and water conservation known to the public,
• and by generally focusing attention on the needs and benefits of soil and water conservation and management.